Uber (the ride-sharing service) got in hot water in 2014 during the Sydney hostage crisis and shooting. Uber’s automated pricing algorithm increased prices for Ubers to 4x the normal fare in response to demand. This led to a massive media and social media backlash, calling Uber a “shameful disgrace” for profiting during this crisis.
Uber has responded to this by capping its prices at 2.9x during a declared emergency…